Ezine Article Submissions as a Web Site Traffic Generator

Search engines recommending your web site is the best web site traffic generator. Spreading links around the web through ezine article submission helps the search engines make that recommendation. Here are ten tips on how to use ezine article submissions to improve web site traffic.

The purpose of search engine optimization is to move your pages to page one of search engine results for particular keywords. The most important factor in high search engine result placement is having a large number of back links (also called "external links") to your pages spread around the web, which contain your keywords in the "anchor text," that is, the clickable text in the links. The presence of links tells the search engines that your pages are important, and the anchor text tells them what keywords your pages are important for.

An effective way to get back links is ezine article submission to article directories. By submitting your article, you give people the permission to republish it for free provided that they keep it intact. The "resource box" of your article, the last paragraph contains back links to your web site and serves not only as a direct web site traffic generator by click throughs, but also as an indirect one by raising your pages' placement in search results.

Here are ten tips for using ezine article submission as a web site traffic generator:

Tip 1. If you are submitting to a limited number of directories, do not submit to one that uses a plain-text resource box, that is to say, one that restricts your links to be a URL in all of its http://... glory. Similarly, do not submit to an article directory that puts rel="NOFOLLOW" into the links in your resource box. These tell the search engines not to use the link to promote your page's rank, defeating the purpose of using articles for search engine optimization.

Tip 2. Optimize each page you are promoting for one main page keyword and at most two secondary keywords. Consider using one keyword as the topic of the page and a second as the benefit to the reader. Choose keywords with a reasonably large number of searches but not insurmountable competition: Make sure that the keywords have enough searches that if you get to the top of the search results, you can get a useful amount of traffic. Make sure that the keywords have low enough competition that your pages actually can get to page one of the search results.

Tip 3. Use an ezine article submission service that submits unique versions of your article to hundreds or thousands of directories. These services work by mixing interchangeable versions of your paragraphs or some of your sentences -- you write the semantically equivalent versions, so you can guarantee that all the randomized articles are still well written. Search engines look for duplicate content, and they tend to ignore more than one copy, so you get more back links from non-identical versions. Spreading hundreds of unique versions of your article is a much better web site traffic generator than submitting a single version.

Tip 4. Choose anchor keywords for the page. The main and secondary keywords are on the list, but a few other semantically related keywords will help the links look authentic. A thousand identical links does not look like human beings created them -- they would make the search engines suspicious. Use these anchor keywords in the resource boxes of articles.

Tip 5. If you have the choice of replacing either a sample of sentences or entire paragraphs, prefer to provide replacement paragraphs. Simply replacing prepositions, articles, pronouns, and conjunctions probably will not escape the duplicate content detectors. (It took me about 15 minutes to write a program to squeeze out such words. Do you think Google hasn't done it?) A paragraph gives you space to reorder and rewrite.

Tip 6. Optimize the article for keywords with little competition. If the keyword has too much competition, the article will not get to page one of search results. These keywords probably have fewer searches than those you use for your web pages. It would not make sense to use a keyword that has more searches but less competition for an article rather than for a web page.

Tip 7. Scatter some keywords with very low competition and searches in the article. You may get to the top of the search results for them.

Tip 8. State both a topic and a benefit in your article's titles. (The submission services allow you to supply a list of alternate titles.) A very effective title is: "How to [topic] So That You Can [benefit]" or "How to [benefit] by [topic]." You can get to page one of search results for both a topic keyword and a benefit keyword.

Tip 9. Make sure every version of the title includes the main article keyword. Include low-competition keywords with a reasonable number of searches in some of your alternative titles. For example, if your main keyword deals with your topic, you might choose low competition synonyms for the benefit. It is the same reasoning as scattering some low competition keywords in the article: The alternate titles give the article a chance to show up when people search for them. Since the title is a more powerful position, you can mix in keywords with a bit more competition than you would scatter in the text. These keywords cost you almost nothing, but they may bring some traffic.

Tip 10. Link to two different pages at your web site in a resource box. Since it is mostly the number of web pages linking to your page that counts, not the total number of links, the second link to the same page is wasted. Also, remember to use different anchor keywords for the pages you are promoting in your alternative HTML resource boxes.

Ezine article submission is an inexpensive, effective web site traffic generator, but remember that article SEO is built around the effective use of keywords. You need to consider both the keywords for the pages to which you wish to bring traffic and for the articles you are writing to build back links. These ten suggestions should help you use ezine article submission effectively.

Related Articles

• Speculation About Herbalife
• Untold Secrets Of A Profitable Online Marketing
• The Key Component to Network Marketing Success
• Effective Use of Target Marketing
• Affiliate Marketing: Apply With No Experience Required?

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.

<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'><html><head><title>Articles host | Ezine Article Submissions as a Web Site Traffic Generator</title></head><body><h3>Ezine Article Submissions as a Web Site Traffic Generator</h3><br><br> By: Thomas Christopher<br><br><p><p>Search engines recommending your web site is the best web site traffic generator. Spreading links around the web through ezine article submission helps the search engines make that recommendation. Here are ten tips on how to use ezine article submissions to improve web site traffic.</P><p>The purpose of search engine optimization is to move your pages to page one of search engine results for particular keywords. The most important factor in high search engine result placement is having a large number of back links (also called "external links") to your pages spread around the web, which contain your keywords in the "anchor text," that is, the clickable text in the links. The presence of links tells the search engines that your pages are important, and the anchor text tells them what keywords your pages are important for.</P><p>An effective way to get back links is ezine article submission to article directories. By submitting your article, you give people the permission to republish it for free provided that they keep it intact. The "resource box" of your article, the last paragraph contains back links to your web site and serves not only as a direct web site traffic generator by click throughs, but also as an indirect one by raising your pages' placement in search results.</P><p>Here are ten tips for using ezine article submission as a web site traffic generator:</P><p>Tip 1. If you are submitting to a limited number of directories, do not submit to one that uses a plain-text resource box, that is to say, one that restricts your links to be a URL in all of its <A href="http:///">http://</A>... glory. Similarly, do not submit to an article directory that puts rel="NOFOLLOW" into the links in your resource box. These tell the search engines not to use the link to promote your page's rank, defeating the purpose of using articles for search engine optimization.</P><p>Tip 2. Optimize each page you are promoting for one main page keyword and at most two secondary keywords. Consider using one keyword as the topic of the page and a second as the benefit to the reader. Choose keywords with a reasonably large number of searches but not insurmountable competition: Make sure that the keywords have enough searches that if you get to the top of the search results, you can get a useful amount of traffic. Make sure that the keywords have low enough competition that your pages actually can get to page one of the search results.</P><p>Tip 3. Use an ezine article submission service that submits unique versions of your article to hundreds or thousands of directories. These services work by mixing interchangeable versions of your paragraphs or some of your sentences -- you write the semantically equivalent versions, so you can guarantee that all the randomized articles are still well written. Search engines look for duplicate content, and they tend to ignore more than one copy, so you get more back links from non-identical versions. Spreading hundreds of unique versions of your article is a much better web site traffic generator than submitting a single version.</P><p>Tip 4. Choose anchor keywords for the page. The main and secondary keywords are on the list, but a few other semantically related keywords will help the links look authentic. A thousand identical links does not look like human beings created them -- they would make the search engines suspicious. Use these anchor keywords in the resource boxes of articles.</P><p>Tip 5. If you have the choice of replacing either a sample of sentences or entire paragraphs, prefer to provide replacement paragraphs. Simply replacing prepositions, articles, pronouns, and conjunctions probably will not escape the duplicate content detectors. (It took me about 15 minutes to write a program to squeeze out such words. Do you think Google hasn't done it?) A paragraph gives you space to reorder and rewrite.</P><p>Tip 6. Optimize the article for keywords with little competition. If the keyword has too much competition, the article will not get to page one of search results. These keywords probably have fewer searches than those you use for your web pages. It would not make sense to use a keyword that has more searches but less competition for an article rather than for a web page.</P><p>Tip 7. Scatter some keywords with very low competition and searches in the article. You may get to the top of the search results for them.</P><p>Tip 8. State both a topic and a benefit in your article's titles. (The submission services allow you to supply a list of alternate titles.) A very effective title is: "How to [topic] So That You Can [benefit]" or "How to [benefit] by [topic]." You can get to page one of search results for both a topic keyword and a benefit keyword.</P><p>Tip 9. Make sure every version of the title includes the main article keyword. Include low-competition keywords with a reasonable number of searches in some of your alternative titles. For example, if your main keyword deals with your topic, you might choose low competition synonyms for the benefit. It is the same reasoning as scattering some low competition keywords in the article: The alternate titles give the article a chance to show up when people search for them. Since the title is a more powerful position, you can mix in keywords with a bit more competition than you would scatter in the text. These keywords cost you almost nothing, but they may bring some traffic.</P><p>Tip 10. Link to two different pages at your web site in a resource box. Since it is mostly the number of web pages linking to your page that counts, not the total number of links, the second link to the same page is wasted. Also, remember to use different anchor keywords for the pages you are promoting in your alternative HTML resource boxes.</P><p>Ezine article submission is an inexpensive, effective web site traffic generator, but remember that article SEO is built around the effective use of keywords. You need to consider both the keywords for the pages to which you wish to bring traffic and for the articles you are writing to build back links. These ten suggestions should help you use ezine article submission effectively.<br></P></p> <br><br> <b>Author Resource:-></b>  Visit the web site <a href="http://ezinearticleshow.com/">http://ezinearticleshow.com/</a> created by Dr. Christopher, a Colorado Front Range public speaker. See a video showing how to begin <a href="http://ezinearticleshow.com/NicheMarketResearch.htm">niche market research</a>.<br><br><b>Article From</b> <a href='http://www.articleshost.com/'>Articles host</a><br></body></html>